Prof. Dr. Gabriele Siegertmore information

Fakultäten » Philosophische Fakultät » Publizistikwissenschaft und Medienforschung, Institut für » Prof. Dr. Gabriele Siegert

Current research projects

Project leader	Project title
Kienzler	Strategic communication under new prerequisites
Lischka	Economic cycle and its sentiments
Mellmann	The relation between advertising expenditures and economic growth
Metreveli	Dissertation: Media Driven Markets: Central Bank Communication and Mediatisation Effects
Russi	Dissertation: Industrial economics of media markets
Siegert	IP 12: Strategies and processes of issue selection and construction: comparing public debates
	Media and changes of advertising Economic- and structure-induced changes in advertising expenditures and formats and their consequences for media
Thomas	Dissertation: Players and processes within the advertising industry system. A comparative analysis of Switzerland and the US.

Completed research projects

Project leader	Project title
Fröhlich	Dissertation: Innovation in Television Entertainment Production. Comparing the National Innovation Systems and Processes in Germany and Great Britain
Gerth	Dissertation: Strategies of local media companies
Hirsan	Dissertation: Corporate Social Responsibility in the Dynamic Area of Corporate Communication, Reputation and Media
Pühringer	Dissertation: Journalists - capital and challange for newspapers
Rademacher	Dissertation: The market for political information on the Internet
Siegert	The strategies and processes of issue selection and construction
	Development of advertising in an international comparison
	Content and Actors of TV-Entertainment in Switzerland. Structure and Origin of Programmes and Self Image of Producers
	Actors Role in the Media Industry
	Public Value Test
	Anchormen, presenters and show hosts as brands
	Commercials, programme advertising and sponsoring in Swiss television
	TV advertisement: advertising agencies, TV stations and media sales houses as relevant actors
	Protecting innovativ journalistic concepts on a competitive basis of economics in media
	Television in 2007
	Brand Equity as a means to measure quality and impact of Health Content on the Internet
Siegert von Rimscha	The Swiss Media Industry 2015 - Calculated and narrative scenarios
Stutz	Brand Communities as an endorsement for brand loyalty – an analysis of stabilizing factors in Brand Communities
von Rimscha	Dissertation: Risk managment in movie production