Jäncke

Fakultäten » Philosophische Fakultät » Psychologisches Institut » Neuropsychologie » Prof. Dr. Lutz Jäncke » Jäncke

Completed research project

Title / Titel	The neural representation of Wanting and Liking
PDF	Abstract (PDF, 14 KB)
Summary / Zusammenfassung	In this project the neural representation of wanting and liking is examined using fMRI and EEG methods. Based on animal studies in which wanting and liking has sucessfully been sed to describe addiction, we rely on an extended version of the wanting and liking concept according to which there are cognitive wanting and liking parts which are acquired and modified by learning. In a series of experiments we seek for individual differences in cortical activations during wanting and liking.
Keywords / Suchbegriffe	wanting, liking, fMRI
Project leadership and contacts / Projektleitung und Kontakte	Prof. Lutz Jäncke, Dr. (Project Leader) l.jaencke@psychologie.uzh.ch
Funding source(s) / Unterstützt durch	Private Sector (e.g. Industry) Funding is provided by the GFK (Gesellschaft für Konsumforschung)
In collaboration with / In Zusammenarbeit mit	Dr. Wildner, GFK Nürnberg Germany
Duration of Project / Projektdauer	Sep 2006 to Sep 2011